Leica Akademie Australia is pleased to announce the inaugural 50/50 Photo Competition which aims to reinvigorate interest in that most humble of lenses, the ‘standard’ 50mm lens.

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The very first Leica prototype, the ur-Leica of 1914, featured a 50mm lens, and for the past 100 years, there has always been a 50mm lens in the Leica lens range – currently there are four to choose from, ranging from the new f2.4 Summarit to the exotic and legendary f0.95 Noctilux. Since 1914 many of the world’s best known photographers have made extraordinary use of this simple lens.

Henri Cartier-Bresson is one of the best examples of a photographer committing to this particular lens because he saw it as a perfect balance of depth of field and angle of view. He thought other lenses added too much ‘effect’ to the shot. “*I don’t like effects. There is something aggressive, and I don’t like that. Because when you shout, it is usually because you are short of arguments.*”

With that neutrality in mind, Leica Akademie Australia would like to invite all photographers to submit images taken with this one lens used to its best effect. There is no subject stipulation, no limits on your imagination, we would just like to see images photographed from the same perspective as that of the human eye. Simple and straightforward at first glance, but a serious photographic challenge nevertheless. Images made with the *equivalent* of a 50mm focal length using other cameras and formats are equally welcome.

The prize for the best image will be the newly released Leica D-Lux (Type 109) camera and, as suggested by the competition title, there are 50 prizes in all.

The main prize and the four runner up prizes will be decided by a panel of Leica Akademie Australia Instructors whilst the remaining 45 prizes will be awarded based on public popularity through an online voting system. Popular images will also be progressively featured on the Akademie Website throughout the competition.

The closing date for this free competition is Jan 31st 2015 so there is plenty of time to shoot new images or to look through your existing favourites. Full details about entering, prizes and competition rules can be found on the Leica Akademie Website here: 50/50 Photo Competition